An interesting note about this years holiday shopping season is the big jump in ipad and mobile use for shopping, with Paypal announcing it’s mobile payments were up over 500% from last year.

These numbers are likely to increase next year and for years to come, as more and more people regularly access and use the internet for shopping and price comparison.

Now is a great time to start an online e-commerce business or focus on enhancing your current e-commerce store. With the growing popularity of internet enabled cell phones and broadband access, countless businesses make a majority of (if not all of) their sales via online stores.

As of 2012, the overall cost and cost to develop a full custom e-commerce store has also dropped substantially. The combination of more people online and lower cost to start a business or enhance your e-commerce presence provides a large opportunity.

Search Engine Optimization helps your website get found online by people looking for your product or service. Everyday people search on sites like Google and Yahoo for products and services. Services tend to be local, like Doctors, Carpet Cleaners, Lawyers, Restaurants, etc. (example search “san francisco plastic surgeon”) while products have become increasingly available non-locally online.

This makes the value of SEO huge for both types of businesses. Local services can more easily get rankings for their services while products can reach a broader national or global audience with SEO. If you have a large company with localized services in many areas, search optimization for top rankings can exponentially increase your sales and revenue.

With some local services getting as much as 90% of their business from SEO and searches online, there is no doubt search engine optimization is an important part of marketing a business today. If your site is not optimized, you are loosing valuable business form searches online. Many recognize online search today as a modern day yellow pages, but with less cost, greater promotion, and much higher return on investment.

WebDevelopmentFreelancer.com can help your business lead in search rankings in your industry locally, nationwide, or worldwide. Call or email today to discuss options.